Why eMarketing is more important than ever

Campus marketing is a bit tougher when you’re not on campus. More than ever, we should rely on eMarketing to boost yearbook sales.

When the coronavirus first began to spread in the spring, there was

New Jersey staff visualizes “Up in the Air” theme with photo shoot

The Thistle staff’s annual photo shoot is an epic tradition at Northern Highlands Regional High School. This year was no exception. They photographed masked students with smoke bombs for their “Up in

NSPA honors Kristi Rathbun with 2020 Pioneer Award

Rock Canyon High School journalism adviser Kristi Rathbun was recognized Monday as a 2020 Pioneer Award recipient from the National Scholastic Press Association. Four advisers were selected for the

Coverage in 2021: Academic ideas

As the unusual school year continues, we’re all questioning how to focus on academics. Here are 20-plus ideas to make the grade. This is the first of a two-part tip on academic coverage.

NSPA names Leander yearbook staffer a Story of Year finalist

Congratulations to Leander High School’s McKenzie Henningsen for being one of the 2020 Story of the Year finalists from the National Scholastic Press Association.

Three photographers named 2020 Photo of the Year finalists

Congratulations to three photographers from Balfour schools for being named 2020 Photo of the Year finalists from the National Scholastic Press Association. NSPA recently announced the 10 finalists

Go the distance: enter our Fall Great Shot Photo contest

Since most everyone’s away from the classroom, let’s make the best of the situation. Share your best “Distanced, but Connected” and “In a New Light” photos for recognition and a chance at one of

Four collegiate books win ACP 2020 Design of the Year awards

The ACP honored 2020 Design of the Year winners during the ACP/CMA Fall National College Media Convention, presented virtually Oct. 22.

Four Balfour schools won awards in three categories: yearbook

Tips for utilizing a photo tool we never leave home without

Amber Elder, a Balfour yearbook representative, offers advice to improve the quality of photography captured on cell phones. Her tips aim to help yearbook teams empower anyone with a mobile device to

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